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fatamadrina does white

19 March 2014 by Barbara Leave a Comment

This year I decided to exhibit at a local wedding fair event, after a long while. To be perfectly honest, I’m not a huge fan of such events in this Country, especially from a service vendor point of view, but I felt like I needed to reconnect with the local industry and I had been toying with the idea of an all-white decor which felt just perfect for such an occasion!

Since last year, I’ve been streamlining my workflow and campaigning for a ‘less is more’ approach in my daily life. I’m positively downsizing commitments, splurges, projects and the focus I’ve gained from this process has been a-mazing, actually allowing me to dive deeper into the things I care about the most. To me, less things in my life also meant clearing the so many inspirational feeds I received, which actually made my creative inspiration feel drained. ‘Less’ has become going back to a blank canvas, to white space. So my yearning for less has soon morphed in a yearning for white.

I craved white.

An inspiring, promising, nuanced white that could represent what my consultancy can be to you guys getting married. A white canvas on which we can write your own story.

all white moodboard

moodboard for the fatamadrina booth © fatamadrina

So I decided to build a whole booth decor on a white scheme. I started off with a few magazine clippings I had kept (yep, I still read paper magazines and collect clippings. Very retro, innit?!), but I soon moved on to creating a Pinterest board where I could collect any predominantly white image and/or detail that caught my attention.

Paper Poms tassel garland

Paper Poms tassel garland ph. Barbara Pederzini

Then I started adding subtle colours: the gold foil of a wall sticker, the powder pink of a satin ribbon, the milk white of lace. It might not be incidental that these were the very colours of my first ever tissue paper tassel garland, which I had ordered from Paper Poms at the beginning of the 2013 season with a gut feeling that it’d come handy! And this is how I ended up with a colour palette which was effectually a moodboard in itself. From that to sketches to the actual project it was a very smooth process, not unlike the one when I help brides and grooms to design their wedding.

wedding booth design sketch by fatamadrina

design sketch by Barbara Pederzini

On January 18th and 19th, couples visiting the local wedding fair were welcomed in a conversation corner which was slightly different from the one I’d envisioned (in the meantime, banqueting chef Bruna Musso had suggested we shared a booth, since we work so well together), but still very much true to the original concept. There was a lot of white, a few soft colours to complete it, plenty of atmosphere and warmth, a blanket/cushions covered sofa, and pictures from my weddings rotating on a screen.

Lo Sposalizio booth for fatamadrina

ph. Barbara Pederzini

It was a very gratifying week-end and the surprising news is the ‘fatamadrina does white’ pin board is still very much alive and thriving. Could it be that I’m getting all minimal and whitey?!

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About Barbara

Hi, my name is Barbara and until 2016 I used plan bespoke weddings in Italy as fatamadrina. What I loved best about my job was working with free-spirited couples and in my posts I share insights and advice on planning a unique wedding in Italy.

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About

fatamadrina was Barbara, destination wedding planner based in Modena.
I used to plan bespoke weddings in Italy for free-spirited couples.

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Destination wedding planner based in Modena, Italy, until 2016.


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