A new beginning

Hello there, and happy New Year!

I am very excited about 2016, mostly because I have never before felt so ready and in control about a year. I am willing to accept that not everything will go as I wish it would, but I have a clear conscience knowing that whatever will come I will be ready to deal with it. How about you? Are you excited about having a whole extra day to make all your dreams come true this year?! If you’re looking for ways to make that happen, keep reading the blog, because I’ve planned some really useful content for the months ahead.

In fact, the official blog scheduling is set to begin on Friday, but I thought it would nice to stop by on this first Monday of 2016 to explain a bit more of what will happen at fatamadrina and on the blog in the following months.

First and foremost, please beware that if you look online you will see that I have two blogs, one is dedicated to Italian readers only because it deals with topics that are specific to that audience, while this one is dedicated to all those couples who are planning a destination wedding in Italy. In here, you will find useful content, tips, guides and inspiration for you wedding, whether you decide to hire me or you’re working on your own or with a colleague. The underlining theme will always stay true to my mission, which is to help free-spirited couples like yourselves plan a wedding that’s exclusively and uniquely yours, free from impositions and social pressure.

My editorial calendar for 2016 has already been scheduled until the Spring, and you might want to mark a few dates on your calendar for interesting topics:

• on January 22 I will show you some really unusual engagement rings (should you be looking for inspiration…);
• on February 12 I will tell you more about how to get the most out of my services;
• on March 18 you will find ideas of Italian destinations that are perfect for a Spring wedding.

While you will be reading these, a major overhaul will be going on behind the scenes. If this is the first time you land on my website or blog, here’s the lowdown:

• I started this business in 2009, when I conceived a brand that would reflect the unique approach I wanted to bring to the wedding industry. That is, catering to free-spirited couples providing a truly custom service which combined my industry expertise with an open mind;
• over the years the website underwent a couple of redesigns to accommodate my growing business, but in the process of actually running the business and looking after my clients, I never really stopped to reconsider my brand and to verify that its image matched its mission;
• towards the end of 2014 I realized I needed to take some time out of working in the business to work ON the business. As I didn’t want this time to affect the level of care my clients deserve, so the re-evaluation process I ran on my brand took all of 2015. It was an exciting and at times very difficult journey, but I came out of it proudly realizing that deep down my mission has never changed nor has the approach with which I worked with my clients;
• it’s now come the time to finally deploy all of the branding analysis in a logo and a brand image that tell the story of my business more effectively. I have been working with a team of professionals since October 2015 and the new logo and website will launch in the Spring of 2016. Perfectionism is not to blame for the timeframe, mind you, it’s just that when you work with really great people schedules tend to clash.

So there you have it, the last you will hear about boring me-me. From now on it will be all about you, and how I can help you have the wedding in Italy you have always wanted but never knew you could have.

If you will see things changing or the website and blog going offline for a few days, do not be alarmed, you know I’m just priming for an amazing season! The surefire way of keeping in touch, if you wish to do so, will always be via Instagram and my email. In the meantime, have a fantastic start of the New Year!

{siete arrivati qui da Instagram? Oggi ho scritto anche un post sul blog italiano, lo trovate qui}